As a side project, I was working on a WordPress plugin, which allowed exporting WordPress posts to an InDesign document.

The PUBKON – a German conference about publishing – came by and I asked them if they wanted a talk about a Web-to-Print workflow including WordPress as one of the biggest Content Management Systems of the world. Of course, they agreed!

So I went to Cologne. And gave my first talk to an expert audience. I guess I should have started with an easier audience, but hey: We’re thinking big, right?